Create the hype

Today I read the following....
"Most businesses have their 'heroes'. They're the trend-setters who lay the foundation for the rest to follow.

In the publicity business, the real trend-setters are the Press Agents. They're the people who literally 'create' news stories.

They're people like George Evans. His company was hired to take a relatively unknown Vegas lounge singer called Frank Sinatra and try to make him into a star. Evans hired a dozen girls, at $5 each, to jump and scream 'Oh Frankie, Oh Frankie' and toss flowers at the stage. They met and practiced in the basement at the Paramount Casino where Sinatra was performing.

Jack Keller, Evan's West Coast partner explains what happened:

'We hired girls to scream when he sexily rolled a note. The dozen girls we hired to scream an swoon did exactly as we told them. But hundreds more we didn't hire screamed even louder. Others squealed, howled, kissed his pictures with their lipsticked lips, and kept him a prisoner in his dressing room between shows at the Paramount. It was wild, crazy, completely out of control.'

And it continued to be for many years. Sinatra was now an established star thanks to a 'media campaign' that only cost the promoters a total of $60 paid to a handful of women to act crazy."
Excerpted from Making Up A News Story, Legally by Paul Hartunian (http://www.site-reference.com/Marketing/5271/index.html)

And I immediately thought, "this is why I believe in Campaign TPM!!" It's because I know all we need is enough ppl to start the making a fuss to get the other people to join in and make all their voices heard by the PTBs. I just know that if ppl knew about the show, or if more fans knew about the campaign we could achieve something fantastic if we all start to "scream" for tP!



Cheers,
Antoinette (Miss Parker/missparkr)

http://tpfans.sansdreamscape.net
http://pretender.coms.ph
http://www.gopetition.com/online/4971.html
http://www.petitiononline.com/tpm/petition.html

Persistence Pays!!!
United We Stand!!!